G7.1 - Metrics

In the marketing material Avail boasts of sales increases. The customers that have measured the sales enhancing benefits of the eMarketing Suite know that the claims made are valid. Unfortunately not all our customers have had the time or the tools to implement this measurement. To fix this Avail in the fall of 2007 released the Metrics module. To make sure that as many as possible are aware of the effects of the eMarketing Suite we decided to make this module free for all Avail's customers to use. The Metrics module performs an automatic A/B-test. When a visitor enters the site he or she is randomly assigned to either the A- or B-group. Default one out of a hundred is assigned to the B-group.Throughout the session the A-group is shown normal eMarketing results and the B-group is shown blank or randomly selected top sellers. The Metrics module can measure:

1. Average Order Value
2. Conversion Rate
3. Sales
   

The results can be accessed and inspected in the administration interface.